How do you improve on 50 straight quarters of profitability?
By building a powerful communications platform that speaks directly to Allegiant’s strengths. Introducing Hank, our talkative wallet who helps budget travelers take the trips they’ve always dreamed of. Allegiant now has a memorable voice that resonates with their target’s values, a powerful retail icon we are rolling out in markets all across the U.S.
How do you take on Coke, Pepsi and Nestle in the brutal bottled water market?
While Crystal Geyser bottles from mountain springs, those other guys are selling tap water. They’re just begging for it. So we said, let’s hit ‘em where it hurts! We spread the word on TV, social media and in-store, and Crystal Geyser became the most recognized spring water nationwide, and #1 in the west.
How do you give a wine a personality that will stand out from the 249 others in Northern California?
At last count there were over 250 wines being made in Northern California. We were faced with a challenge. How do we take a wine, and give it a personality that makes it stand out from the other 249? Wild Horse found its voice with Floyd, the world’s first spokes-llama. He is the star of the brand’s online and in-store communications that has led to skyrocketing sales across all consumer segments. Not bad for a Llama.
Tim co-founded Nice & Company with his brother in 1998. A native San Franciscan through and through, Tim grew up the East Bay and graduated UC Berkeley. He Is the frenetic energy behind Nice & Company. If the lights are on in the office at 3:00am, it’s because Tim is there.
Throughout his career Tim has lead consumer goods and services accounts such as Jelly Belly (US and International), Lindsay Olives, Group Health of Seattle, Constellation Brand Hogue Cellars, Togo’s and Freebirds World Burrito. He also has extensive experience with retail and technology for brands like Sprint, Epson, E-Trade and Sun Microsystems.
Tim is married with two young sons. He enjoys nothing better than spending time with his wife and teaching the boys how to break things.
Kelly co-founded Nice & Company with his brother on the simple idea that a creative business needs to be both—creative, and a business: “Our goal is to be the most agile ad agency on the planet. Agility is the weapon that allowed David to slay Goliath. Being agile means we can help our clients compete successfully in a world that doesn’t grant second chances.”
He’s worked on many well known brands, including Apple, Avia Shoes, Blue Shield, Brown-Foreman, California State Tourism, Constellation Wines, Crystal Geyser, Rice-A-Roni, Jelly Belly, Lindsay Olives, The Oakland Athletics, Oral-B Laboratories, Pendleton Shirts, Princess Tours, Sunsweet, Togo’s, Henry Weinhard¹s and Yosemite Park.
In addition to co-founding Nice & Company, Kelly owns a vineyard where he spends a good deal of time pruning, picking, crushing and bottling some pretty great wines.
Originally from LA, Darren was recruited straight out of USC Marshall School of Business during the dotcom boom to launch Evite in San Francisco. Not missing the LA traffic, he decided to stay.
The only Eagle Scout at Nice & Company, he has camped many nights in the office while working on accounts such as Matchbox, Tyco R/C, Hot Wheels, Kinkos, Epson and Blue Shield.
After a year traveling the globe with his wife Alejandra, we managed to lure him back to manage Crystal Geyser, Jelly Belly, Aristocrat and the Freebirds account along with their social media programs.
When he’s not being “out energized” by his 5-year old daughter Celeste, he can be found fronting his band MCM in Austin at SXSW and various SF gigs.
Native Californian and avid marathon runner Sunni is an expert in building long-lasting client relationships, spearheading integrated campaigns and developing winning strategies. Having worked at renowned San Francisco agencies DDB and HEAT, she’s been instrumental in the management of global brands like Nestle, Clorox, Conde Nast, Hallmark, EA, Starbucks, United Healthcare, Allegiant and Sunsweet — all while mentoring up-and-coming account management professionals along the way.
In the vast and expanding universe of media, Eliot is a thoroughly modern man with expertise in all aspects of media planning, buying, target audience modeling, campaign metrics and performance KPIs. He loves to make big data actionable by focusing on what really matters: Results. His background includes consumer package goods and technology-driven brands such as Blurb, Shutterfly, Snapfish, Sungevity, Webex and pro bono work for Breastcancer.org.
Doug makes great creative happen. He comes to Nice & Company from R+R Partners where he created campaigns for the Las Vegas Convention and Visitors Authority. The proud owner of a Cannes Lion, a National ADDY award, a Clio and a shelf full of other awards, he has driven sales and produced award-winning work for Microsoft, Sanyo, Mercedes-Benz, BMW, Suzuki Automotive/Motorcycles, Acura, Honda, Fiat, Chrysler, Dodge, Hyundai, KIA and Blue Cross Blue Shield.
If Jenn were a train, she’d be both stylish and on-time—the Orient Express perhaps? Possessing an energetic and tenacious personality, Jenn is an Account Supervisor extraordinaire. She makes things happen the way they should for some of our busiest clients, including Jelly Belly, Sunsweet and Crystal Geyser.
Jenn resides in the East Bay with her recording artist husband Logan, whom she is quite fond of, almost as much as their irresistible French bulldog, Ozzy.
Experienced in balancing budgets and campaign management, our resident Canadian Karley has skill in creative wrangling and client coordination. At Wunderman in Chicago, she was a key player in the success of AARP’s Celebration of Service national campaign, as well as the 2015 Goodyear Cotton Bowl. She has also been responsible for work at The Zimmerman Agency in Tallahassee and Deutsch in New York City.
Emily is passionate about helping her clients develop and execute brand strategies and marketing plans. She has downed several cups of coffee strategizing and managing projects for clients such as Hilton Honors, Canopy by Hilton, Toppers Pizza and University of Wisconsin-Madison. In her free time, she enjoys following her favorite sports team (Go Packers!), throwing pottery or exploring the city, one bakery at a time.
Dog-lover Kate has been in the Bay Area since 2004, cultivating a love for wine and making herself indispensable to Nice & Company as a detail-oriented Account Coordinator for Aristocrat and Crystal Geyser. Hailing from a fast-paced Advertising Sales Executive role at Yelp, she is a newbie in the world of advertising and is looking forward to gaining more skills and seeing where they take her. When she’s not making sure projects are being executed in a timely manner, you can find her hanging out with her family, at a concert or drinking wine in her backyard while listening to Spanish guitar.
Nice’s resident Australian Fiona brings 12 years of experience in branding, print and digital design, campaign strategy and art direction (as well as Tim Tam cookies) to the creative team.
Before moving to San Francisco, Fiona led a branding and design studio, nationally recognized for their award-winning campaigns and design work for some of Australia’s most prestigious schools, universities and research organizations. She has a background in interaction design and has worked in advertising, branding and community cultural development, at all times looking for how design can make communication more effective and the world more beautiful.
Fiona loves cooking extravagant brunches, cycling, sailing on the bay and fencing (we suspect she may be training to be a pirate).
Val’s distinctive design work has brought to life everything from motocross jerseys, to environmental graphics, to all manner of digital and print advertising. Kicking off her career in Phoenix she designed for Honda-Red Bull Racing. When cooler weather and the vibrant design community wooed her to California, Val worked on environmental graphic design campaigns for clients including Zynga, AVG, Kaiser Permanente, UCSF, YMCA and LinkedIn.
Her architecture degree, combined with deep experience in apparel and guerrilla advertising gives Val a rich conceptual vocabulary. It’s a powerful asset, giving her the ability to step out of the box creatively whenever necessary. Endlessly curious, Val loves learning new software. Along with the standard design tools(Adobe InDesign, Photoshop and Illustrator), she is fluent in 3D modeling and rendering programs including Modo, SketchUp, Kerkythea and V-Ray.
In her downtime she has an unhealthy obsession with chocolate, coffee and Netflix documentaries.
Kirstin was born after the vampire attack in the movie “30 days of Night”. Her father, Captain Jim, once rescued three crab fisherman from the frigid waters of the Bering Sea. Having moved from the frozen tundra a decade ago, she studied at École Normale Superieure, Paris where she majored in Philosophy. Returning to the states she worked on a cattle farm near Waco, Texas, an ice cream stand in Reno, Nevada and a Piggly Wiggly in Charleston, South Carolina. A few years back she turned to her true love…advertising, which naturally led her to the greatest agency in the world, Nice & Co. When not creating great advertising she spends her days sailing in the San Francisco Bay.
Mandie is a California native whose 10-year media career has taken her from media powerhouses like OMD and Carat to smaller media shops, across which she strategically planned and negotiated the media for technology clients Autodesk and NetApp, as well as mega consumer brands SEGA and Red Bull. When she’s not elbow-deep in spreadsheets and Powerpoint, Mandie enjoys playing and writing music, and spending time with her super adorable toddler Jackson and baby Madison.
Eric’s wide interests range from economics and music (both of which he studied at UCLA), to mixed martial arts, fermented foods and biking. He assembled his media arsenal first at Carat’s high octane Red Bull account, followed by planning for NBCUniversal cable networks at GroupM Maxus. At Nice he has expanded his talents while planning media for Sunsweet, Crystal Geyser, Jelly Belly, Wargaming, Jive and Aristocrat.
When he’s not strategizing or crunching numbers, Eric is likely to be enjoying a beer, riding his bike or both with his hipster friends in the Mission.
Hendrik has spent the majority of his life on the East Coast, where he received a BSBA from Thomas Edison State University in New Jersey before diving headfirst into hospitality management roles, including a brief but rewarding dalliance with a management internship with Walt Disney World. After moving to San Francisco, Hendrik discovered even more fun and fulfillment in the digital marketing realm, with roles at both LeadQual and Boxfish, before landing at Nice & Company.
Coming in hot from Houston, Texas is our meticulous and dedicated Operations Manager, Danna. After being lured to the East Bay for the weather, Danna has yet to look back. With a background of 25 years experience in Administrative and Operations Management across several different industries including Architecture/Interior Design and Marketing, she is the backbone of Nice & Company. When Danna is not knee deep in Quickbooks or making sure our office runs like a well-oiled machine, you can find her with her family, reading a good book or searching for an inspiring knitting pattern.
Doug has worked on everything from package goods to consumer electronics to financial to…everything else. We have yet to find a category that he hasn’t worked in. On national and international accounts such as Wendy’s, Nabisco, Toyota, Nissan (he likes cars) American Express, Charter Communications, the list is long and comprehensive. He’s won Clios, One Shows, Beldings, pretty much all of them.
He plays guitar in bands, writes plays and screenplays, composes orchestral music and likes sitting on the beach pretending to read his book while really sleeping. Aside from being a lifelong Knicks fan, things are good.
Be it a visual effect or a tight timeline, Troy makes the impossible happen. A veteran of the BBC and MTV, he’s filmed just about everyone, everywhere from Brazil to Hong Kong. The credits at the end of his movie go on and on.
Outside of work Troy is either writing computer code to automate stock trading systems for day traders or hanging out with his three young boys. Some of his kids’ favorite exploits include jet skiing, riding roller coasters, racing RC cars and sampling cuisine from around the world. Sushi was a unanimous failure.
It’s easier to make a list of accounts Troy has not worked on instead of those he has worked on, which include: Nike, Aston Martin, Intel, Absolut Vodka, Jameson Whiskey, Grand Marnier, Kaplan University, Intuit, Vizio, Togo’s, Sunsweet, Crystal Geyser, NFL, Home and Garden TV, Comcast, Dish Network, Nokia, Toshiba, Lenovo, Samsung, Orbitz Travel, Hotwire.com, LA Fitness, Anti Drug/Smoking PSA’s and Mizuno. Troy has created tourism campaigns for Philadelphia, Alabama and U.S. Virgin Islands.
Maureen has 20+ years of international and domestic research management experience in qualitative and quantitative consumer research. With an MA in Psychology from McGill University in Canada and a PhD in Experimental Psychology from Oxford University in England, Maureen brings a disciplined understanding of consumer/user mindsets, experiences, perceptions and relationships with the product/brand. She can also explain what ‘statistical significance’ and ‘confidence level’ really mean.
Maureen’s account experience includes Bacardi, Buick, Campbell Soup, Chevron, Citibank, Clorox, Disney, Energizer, Hewlett Packard, Hilton Hotels, Intuit, Johnson & Johnson, Kaiser Permanente, Levi Strauss & Co., LucasArts Entertainment, Nestle, Nike, Pacific Bell, Saturn, Sprint, Sunsweet, Timberland and Toyota.