How do you improve on 50 straight quarters of profitability?
By building a powerful communications platform that speaks directly to Allegiant’s strengths. Introducing Hank, our talkative wallet who helps budget travelers take the trips they’ve always dreamed of. Allegiant now has a memorable voice that resonates with their target’s values, a powerful retail icon we are rolling out in markets all across the U.S.
How do you take on Coke, Pepsi and Nestle in the brutal bottled water market?
While Crystal Geyser bottles from mountain springs, those other guys are selling tap water. They’re just begging for it. So we said, let’s hit ‘em where it hurts! We spread the word on TV, social media and in-store, and Crystal Geyser became the most recognized spring water nationwide, and #1 in the west.
How do you give a wine a personality that will stand out from the 249 others in Northern California?
At last count there were over 250 wines being made in Northern California. We were faced with a challenge. How do we take a wine, and give it a personality that makes it stand out from the other 249? Wild Horse found its voice with Floyd, the world’s first spokes-llama. He is the star of the brand’s online and in-store communications that has led to skyrocketing sales across all consumer segments. Not bad for a Llama.
Native San Franciscan and frenetic force Tim co-founded Nice & Company with his brother. In his decades-long career, he’s led consumer goods and services accounts such as Acura, Allegiant, Aristocrat, Constellation Brand Hogue Cellars, Freebirds World Burrito, Group Health of Seattle, Hunt-Wesson, Jelly Belly (US and International), Lindsay Olives, Sunsweet and Togo’s. He also has extensive experience in retail and tech with brands like Epson, E-Trade, Sprint and Sun Microsystems.
Kelly co-founded Nice & Company with his brother with the goal of becoming the most agile agency on the planet. He’s worked on a number of well-known brands like Apple, Avia Shoes, Blue Shield, Brown-Foreman, California State Tourism, Constellation Wines, Crystal Geyser, Freebirds World Burrito, Henry Weinhards, The Oakland Athletics, Oral-B Laboratories, Pendleton Shirts, Princess Tours, Rice-A-Roni, Sunsweet, Togo’s and Yosemite Park.
Originally from LA, Darren was recruited straight out of USC Marshall School of Business during the dotcom boom to launch Evite in San Francisco. Not missing the LA traffic, he decided to stay.
The only Eagle Scout at Nice & Company, he has camped many nights in the office while working on accounts such as Blue Shield, Epson, Hot Wheels, Kinkos, Matchbox and Tyco R/C.
After a year traveling the globe with his wife Alejandra, we managed to lure him back to manage Aristocrat, Crystal Geyser, Freebirds and the Jelly Belly account along with their social media programs.
When he’s not being “out energized” by his 5-year old daughter Celeste, he can be found fronting his band MCM in Austin at SXSW and various SF gigs.
Native Californian and avid marathon runner Sunni is an expert in building long-lasting client relationships, spearheading integrated campaigns and developing winning strategies. Having worked at renowned San Francisco agencies DDB and HEAT, she’s been instrumental in the management of global brands like Allegiant, Clorox, Conde Nast, EA, Hallmark, Nestle, Starbucks, Sunsweet and United Healthcare — all while mentoring up-and-coming account management professionals along the way.
In the vast and expanding universe of media, Eliot is a thoroughly modern man with expertise in all aspects of media planning, buying, target audience modeling, campaign metrics and performance KPIs. He loves to make big data actionable by focusing on what really matters: Results. His background includes consumer package goods and technology-driven brands such as Blurb, Shutterfly, Snapfish, Sungevity, Webex and pro bono work for Breastcancer.org.
Doug makes great creative happen. He comes to Nice & Company from R+R Partners where he created campaigns for the Las Vegas Convention and Visitors Authority. The proud owner of a Cannes Lion, a National ADDY award, a Clio and a shelf full of other awards, he has driven sales and produced award-winning work for Acura, Automotive/Motorcycles, Blue Cross Blue Shield, BMW, Chrysler, Dodge, Fiat, Honda, Hyundai, KIA, Mercedes-Benz, Microsoft, Sanyo and Suzuki.
Emily is passionate about helping her clients develop and execute brand strategies and marketing plans. She has downed several cups of coffee strategizing and managing projects for clients such as Canopy by Hilton, Hilton Honors, Toppers Pizza and University of Wisconsin-Madison. In her free time, she enjoys following her favorite sports team (Go Packers!), throwing pottery or exploring the city, one bakery at a time.
Dog-lover Kate has been in the Bay Area since 2004, cultivating a love for wine and making herself indispensable to Nice & Company as a detail-oriented Account Executive for Aristocrat, Crystal Geyser and Tomatina. Hailing from a fast-paced Advertising Sales Executive role at Yelp, she is a newbie in the world of advertising and is looking forward to gaining more skills and seeing where they take her. When she’s not making sure projects are being executed in a timely manner, you can find her hanging out with her family, at a concert or drinking wine in her backyard while listening to Spanish guitar.
Sarah started her career working for an investment firm in Marcom before making her transition into the agency world. Her next move was working for an agency specializing in Shopper Marketing working for HP and their US retail accounts – Apple, Best Buy, Staples and Target. Her next move was to Grey Advertising where she worked on Norton by Symantec. Today you can find her at Nice where she harnesses her creativity and strategy while wrangling Sunsweet.
The new kid on the block, Nathan is a California native with extensive experience under his belt already. Having started as a digital marketing assistant at a boutique agency in San Francisco, he has worked with companies such as Parrot Electronics, Slingbox and Sling Studios. Eventually becoming a digital marketing manager, Nathan honed his campaign strategy and execution skills, spearheading many of his clients’ campaigns. He’s experienced in media analytics, working with creative teams and handling clients’ needs. When not at work, Nathan enjoys a good live show, reliving his glory days on a men’s lacrosse team and cooking homemade BBQ chicken pizzas.
Simon started his career at a San Francisco-based advertising agency. Since then he’s launched many successful advertising campaigns and brand identities for clients including: Allied Domecq Wines (Clos Du Bois), Deloitte & Touche, Trinchero Family Estates (Sutter Home & Trinity Oaks wines), UCSF Medical Center and Union Bank.
Simon has also directed many photo shoots with high profile photographers including Sam Jones, Nigel Parry and Melanie Acevedo, whose work can be seen in Vanity Fair, Rolling Stone, Esquire and GQ. He’s taught at the Academy of Art University in San Francisco where he graduated with a B.A. in Advertising Design.
Pantone-aficionado, lifelong type nerd and Notebook hoarder, Kirstin brings diverse visual solutions for a variety of brands ranging from Adidas to Apple to Freebirds to Michael Mina’s StripSteak. A native of Alaska, her imagination and talent is as big as the land she calls home.
International Man of Mystery, Vick, has travelled and lived all over the world. Born in Bangkok and raised in a family with Chinese Fashion Design/Seamstress roots, he was introduced early to the art, design and music scene. Before joining Nice & Company, he helped launch several successful campaigns for Sephora and spent several years in Japan working as an Assistant Fashion Designer with Yohji Yamamoto, as well as Stussy International. Apart from his experience in the fashion world, Vick has also proven successful in other industries from non-profit to beauty to publication to technology.
Mandie is a California native whose 10-year media career has taken her from media powerhouses like OMD and Carat to smaller media shops, across which she strategically planned and negotiated the media for technology clients Autodesk and NetApp, as well as mega consumer brands Red Bull and SEGA. When she’s not elbow-deep in spreadsheets and Powerpoint, Mandie enjoys playing and writing music, and spending time with her super adorable toddler Jackson and baby Madison.
Eric’s wide interests range from economics and music (both of which he studied at UCLA), to mixed martial arts, fermented foods and biking. He assembled his media arsenal first at Carat’s high octane Red Bull account, followed by planning for NBCUniversal cable networks at GroupM Maxus. At Nice he has expanded his talents while planning media for Aristocrat, Crystal Geyser, Jelly Belly, Jive, Sunsweet and Wargaming.
When he’s not strategizing or crunching numbers, Eric is likely to be enjoying a beer, riding his bike or both with his hipster friends in the Mission.
As one of the newer-tenured hires at Nice and Company, Ben is a recent graduate of Santa Clara University. He began his professional career with a 12 month internship experience with DellEMC, and in pairing that experience with a marketing degree from Santa Clara, he has jumped right into the Assistant Media Planner role with Nice and Company. While his education may have taken place in the Silicon Valley, Ben was born and raised in Vancouver, Canada. True to the stereotype, when Ben is not crunching media-related numbers or co-ordinating media buys, he is likely to be found watching hockey, specifically cheering on the Vancouver Canucks.
Vince is a seasoned Strategic HR and Business Advising professional with over 20 years of both NonProfit Consulting and corporate experience. He has used his knowledge and expertise in Employee Relations, Benefits Administration, Recruitment, Staffing, Training, Development and Compensation to design, develop and deliver a broad range of initiatives for the organizations he has worked with. His focus is on adding value through his deliverable to each employee to achieve a more balanced, healthier and happy workplace. When not at the office, you can find him hiking with his dog or hosting a dinner party.
Be it a visual effect or a tight timeline, Troy makes the impossible happen. A veteran of the BBC and MTV, he’s filmed just about everyone, everywhere from Brazil to Hong Kong. The credits at the end of his movie go on and on.
Outside of work Troy is either writing computer code to automate stock trading systems for day traders or hanging out with his three young boys. Some of his kids’ favorite exploits include jet skiing, riding roller coasters, racing RC cars and sampling cuisine from around the world. Sushi was a unanimous failure.
It’s easier to make a list of accounts Troy has not worked on instead of those he has worked on, which include: Absolut Vodka, Anti Drug/Smoking PSA’s, Aston Martin, Comcast, Crystal Geyser, Dish Network, Grand Marnier, Home and Garden TV, Hotwire.com, Intel, Intuit, Jameson Whiskey, Kaplan University, LA Fitness, Lenovo, Mizuno, NFL, Nike, Nokia, Orbitz Travel, Samsung, Sunsweet, Togo’s, Toshiba and Vizio. Troy has created tourism campaigns for Alabama, Philadelphia and U.S. Virgin Islands.
Maureen has 20+ years of international and domestic research management experience in qualitative and quantitative consumer research. With an MA in Psychology from McGill University in Canada and a PhD in Experimental Psychology from Oxford University in England, Maureen brings a disciplined understanding of consumer/user mindsets, experiences, perceptions and relationships with the product/brand. She can also explain what ‘statistical significance’ and ‘confidence level’ really mean.
Maureen’s account experience includes Bacardi, Buick, Campbell Soup, Chevron, Citibank, Clorox, Disney, Energizer, Hewlett Packard, Hilton Hotels, Intuit, Johnson & Johnson, Kaiser Permanente, Levi Strauss & Co., LucasArts Entertainment, Nestle, Nike, Pacific Bell, Saturn, Sprint, Sunsweet, Timberland and Toyota.
Jeff is Executive Director (of counsel) with Nice & Company. He also serves as Managing Partner at Restaurant Brandworks, a leading restaurant brand consultancy. Jeff has developed a reputation for growing emerging concepts as well as revitalizing legacy brands. He has extensive digital experience having established two promotional agencies in the U.S.
Early in his career, Jeff managed advertising and promotions for Burger King and then joined McDonald’s Corporation, working with under-performing markets around the globe. Jeff exited McDonald’s to establish Creata USA and then NetActive Inc.
Jeff re-joined McDonald’s as Chief Brand Officer for Latin America and Vice President Global Marketing from 2001-2007, the crucial years of the brand’s marketing turnaround. Jeff led the team that developed the “dollar menu” – a first for McDonald’s worldwide. He chaired McDonald’s Family Marketing Board and managed the brand’s relationships with Disney, Pixar, Dreamworks, the Olympics and FIFA. He was a key member of the team that developed the long-running “i’m lovin’ it” campaign.
After leaving McDonald’s, Jeff crafted the re-franchising road map for Jamba Juice, accelerated Freebirds World Burrito’s expansion, helped Tavistock Restaurants acquire numerous concepts, and most recently, led the re-positioning of the menu and brand that revitalized Taco Bueno, resulting in the successful sale to TPG Growth.