How do you improve on 50 straight quarters of profitability?
By building a powerful communications platform that speaks directly to Allegiant’s strengths. Introducing Hank, our talkative wallet who helps budget travelers take the trips they’ve always dreamed of. Allegiant now has a memorable voice that resonates with their target’s values, a powerful retail icon we are rolling out in markets all across the U.S.
How do you take on Coke, Pepsi and Nestle in the brutal bottled water market?
While Crystal Geyser bottles from mountain springs, those other guys are selling tap water. They’re just begging for it. So we said, let’s hit ‘em where it hurts! We spread the word on TV, social media and in-store, and Crystal Geyser became the most recognized spring water nationwide, and #1 in the west.
How do you grow a fast casual restaurant chain without compromising their irreverent personality?
We rolled up our sleeves, and brought their offbeat DNA lovingly back to life. We revisited every consumer touch-point for Freebirds World Burrito, redesigned their stores from menu boards to t-shirts. The results made a very satisfying meal; daily customer counts soared, check rings went up, and their restaurants in California doubled.
How do we keep the fun in Jelly Belly while growing the brand globally?
We decided brand engagement was the key, so we heightened consumer involvement with Beanboozled. The tasting game became a runaway success with more than 400,000 Youtube video uploads, several with more than a million views each. To add to all that good fun, we helped Jelly Belly grow sales from Canada to England in social, digital, TV, print, and promotions.
How do you keep people from taking their parks for granted?
The San Francisco Parks Alliance preserves and protects the city’s more than 220 beautiful parks and outdoor spaces. As Board Chairman, Kelly Nice has guided the Parks Alliance through the complex maze of competing interests that is the local political landscape. Nice & Company’s PSA campaign is poised to raise awareness and participation throughout the city. The future looks green indeed.
Name a fruit that tastes great, reverses bone loss and can even help prevent cancer.
Say hello to the Sunsweet Prune. We’ve worked with Sunsweet for over 15 years and in that time we’ve achieved impressive year over year growth, while launching innovative new products. Over this period, Sunsweet boasts an 80% market share. The fruits of our mutual labor are sweet indeed.
How do you give a wine a personality that will stand out from the 249 others in Northern California?
It’s the kind of challenge we thrive on. Wild Horse found its voice with Floyd, the world’s first spokes-llama. He is the star of the brand’s online and in-store communications, which have led to skyrocketing sales across all consumer segments. Not bad for a Llama.
Tim co-founded Nice & Company with his brother in 1998. A native San Franciscan through and through, Tim grew up the East Bay and graduated UC Berkeley. He Is the frenetic energy behind Nice & Company. If the lights are on in the office at 3:00am, it’s because Tim is there.
Throughout his career Tim has lead consumer goods and services accounts such as Jelly Belly (US and International), Lindsay Olives, Group Health of Seattle, Constellation Brand Hogue Cellars, Togo’s and Freebirds World Burrito. He also has extensive experience with retail and technology for brands like Sprint, Epson, E-Trade and Sun Microsystems.
Tim is married with two young sons. He enjoys nothing better than spending time with his wife and teaching the boys how to break things.
Kelly co-founded Nice & Company with his brother on the simple idea that a creative business needs to be both—creative, and a business: “Our goal is to be the most agile ad agency on the planet. Agility is the weapon that allowed David to slay Goliath. Being agile means we can help our clients compete successfully in a world that doesn’t grant second chances.”
He’s worked on many well known brands, including Apple, Avia Shoes, Blue Shield, Brown-Foreman, California State Tourism, Constellation Wines, Crystal Geyser, Rice-A-Roni, Jelly Belly, Lindsay Olives, The Oakland Athletics, Oral-B Laboratories, Pendleton Shirts, Princess Tours, Sunsweet, Togo’s, Henry Weinhard¹s and Yosemite Park.
In addition to co-founding Nice & Company, Kelly owns a vineyard where he spends a good deal of time pruning, picking, crushing and bottling some pretty great wines.
Originally from LA, Darren was recruited straight out of USC Marshall School of Business during the dotcom boom to launch Evite in San Francisco. Not missing the LA traffic, he decided to stay.
The only Eagle Scout at Nice & Company, he has camped many nights in the office while working on accounts such as Matchbox, Tyco R/C, Hot Wheels, Kinkos, Epson and Blue Shield.
After a year traveling the globe with his wife Alejandra, we managed to lure him back to manage Crystal Geyser, Jelly Belly, Jive Software and the Freebirds account along with their social media programs.
When he’s not being “out energized” by his 3-year old daughter Celeste, he can be found fronting his band MCM in Austin at SXSW and various SF gigs.
Doug makes great creative happen. He comes to Nice & Company from R+R Partners where he created campaigns for the Las Vegas Convention and Visitors Authority which significantly increased travel to Las Vegas as both a tourism and business destination. The proud owner of a Cannes Lion, Clio, National Addys, and a shelf full of other awards, Doug has driven sales and produced award winning work for Microsoft, Sanyo, Mercedes-Benz, BMW, Suzuki Automotive/Motorcycles, Acura, Honda, Fiat, Chrysler, Dodge, Hyundai, KIA, and Blue Cross Blue Shield.
When Doug isn’t creating great advertising, he’s building boats, making bespoke shoes, painting, or landscaping the yard. Again.
Sunni started her career in publishing as a photo editor and production manager, which prepared her for working with multiple teams and multiple channels, a skill every great Account Director needs. She still finds it exciting, and it’s infectious. When you work with Sunni, you get the feeling that anything is possible. And when you work with Sunni, it is.
As an Account Director she has helped clients in a wide range of categories solve their business challenges while building their brands. A short list would include (we don’t have room for the long list) Clorox, Condé Nast Publications, Discovery Channel, EA, HBO, Hallmark, Intel, Microsoft, Nestlé, and Starbucks.
Sunni has had great success throughout her career driving sales, launching brands and bringing award winning work to life. From web sites, social campaigns, mobile, TV, print, radio, OOH and even #9 envelope packets, she gives every effort the thoughtful care and energy it needs.
A native of Southern California, Sunni embraced San Francisco as her home. She is an avid sports fan, especially for her beloved San Francisco Giants. She still lives in the city after 22 years with her husband Joe and their lab, Lola.
If Jenn were a train, she’d be both stylish and on-time—the Orient Express perhaps? Possessing an energetic and tenacious personality, Jenn is an Account Executive extraordinaire. She makes things happen the way they should for some of our busiest clients, including Jelly Belly, Sunsweet and Crystal Geyser.
Jenn resides in the East Bay with her recording artist husband Logan, whom she is quite fond of, almost as much as their irresistible French bulldog, Ozzy.
Eliot leads Media & Analytics for Nice & Company, having built a team specializing in paid social, digital video, and video influencer promotion. His 16 years of media experience includes Sungevity, video game publishers Eidos and SEGA, photo brands Blurb, Shutterfly and Snapfish, B2B brands Webex, Trend Micro & NetApp, and launching the legal Napster. Eliot is open to any good idea as long as it meets the client’s objective.
As a graduate of Princeton University living in San Francisco, Eliot caught the startup bug, co-founding the social media acquisition and analytics company 6builder. He remains involved in the technology & startup world with the angel group Golden Seeds. He has contributed to AdAge, OMMA, and IAAS, writing influential articles about mobile and unified cookies, among many others. He currently publishes on LinkedIn, as media is moving too fast to be edited.
Mandie is a California native whose 10 year media career has taken her from media powerhouses OMD to Carat where she planned and negotiated the media for technology clients Autodesk and NetApp, as well as mega consumer brands SEGA and Red Bull.
When she’s not elbow-deep in spreadsheets and Powerpoints, Mandie enjoys playing and writing music, and spending time with her super adorable 1-year-old son Jackson.
Val’s distinctive design work has brought to life everything from motocross jerseys, to environmental graphics, to all manner of digital and print advertising. Kicking off her career in Phoenix she designed for Honda-Red Bull Racing. When cooler weather and the vibrant design community wooed her to California, Val worked on environmental graphic design campaigns for clients including Zynga, AVG, Kaiser Permanente, UCSF, YMCA and LinkedIn.
Her architecture degree, combined with deep experience in apparel and guerrilla advertising gives Val a rich conceptual vocabulary. It’s a powerful asset, giving her the ability to step out of the box creatively whenever necessary. Endlessly curious, Val loves learning new software. Along with the standard design tools(Adobe InDesign, Photoshop and Illustrator), she is fluent in 3D modeling and rendering programs including Modo, SketchUp, Kerkythea and V-Ray.
In her downtime she has an unhealthy obsession with chocolate, coffee and Netflix documentaries.
Erik’s education and career have taken him, literally, around the world. He lived and studied in Hong Kong and Scotland, he’s worked in New York City, Richmond, Virginia and San Francisco. Absorbing these varied cultures helped mold him into a highly creative designer and a compelling writer.
Erik has collected degrees and certificates in creative advertising, design & digital media and UX design from The University of Edinburgh, Virginia Commonwealth University and Rutgers University. Erik knows things.
He first broke into the world of branding and advertising at CoreBrand and Gyro, designing for the likes of Cisco, MasterCard, QBE, Sutter Health, TIAA-CREF and Visa. After his years traveling the globe in the pursuit of knowledge, Erik is happy to have found a home in California and Nice & Company.
Outside work, you will most likely find him hiking, watching films or writing. He has several short stories published both online and in magazines.
Eric joined Nice & Company from Los Angeles, where he studied economics and music at UCLA before cutting his teeth on the Red Bull account for media buying giant Carat, followed by a stint at NBC/Universal’s Esquire Network. When he’s not crunching numbers, Eric is likely to be enjoying a beer or riding his bike in the Marin headlands. Or both.
If anyone can herd cats, it’s Melissa. She might be relatively new to the advertising world, but you’d never know it considering she’s already gained experience with clients such as on Sunglass Hut, Peet’s Coffee, Sunsweet and Jelly Belly.
When Melissa isn’t making it happen at Nice & Company, you’ll likely find her hiking through the Presidio trails or posting a review of a new food truck.
Doug has worked on everything from package goods to consumer electronics to financial to… everything else. We have yet to find a category that he hasn’t worked in. On national and international accounts such as Wendy’s, Nabisco, Toyota, Nissan (he likes cars) American Express, Charter Communications, the list is long and comprehensive. He’s won Clios, One Shows, Beldings, pretty much all of them.
He plays guitar in bands, writes plays and screenplays. composes orchestral music, and likes sitting on the beach pretending to read his book while really sleeping. Aside from being a lifelong Knicks fan, things are good.
Be it a visual effect or a tight timeline, Troy makes the impossible happen. A veteran of the BBC and MTV, he’s filmed just about everyone, everywhere from Brazil to Hong Kong. The credits at the end of his movie go on and on.
Outside of work Troy is either writing computer code to automate stock trading systems for day traders or hanging out with his three young boys. Some of his kids’ favorite exploits include jet skiing, riding roller coasters, racing RC cars and sampling cuisine from around the world. Sushi was a unanimous failure.
It’s easier to make a list of accounts Troy has not worked on instead of those he has worked on, which include: Nike, Aston Martin, Intel, Absolut Vodka, Jameson Whiskey, Grand Marnier, Kaplan University, Intuit, Vizio, Togo’s, Sunsweet, Crystal Geyser, NFL, Home and Garden TV, Comcast, Dish Network, Nokia, Toshiba, Lenovo, Samsung, Orbitz Travel, Hotwire.com, LA Fitness, Anti Drug/Smoking PSA’s and Mizuno. Troy has created tourism campaigns for Philadelphia, Alabama and U.S. Virgin Islands.
Erin is a freelance art director/visual designer whose main focus is digital design. With more than 8 years of experience in the digital world as well as print and brand, Erin holds a B.F.A. in graphic design from Pratt Institute. When she’s not designing, you’ll find Erin chasing her 1-year old daughter or traveling around California, or both.
Past clients include Jelly Belly, Sunsweet, DataStax, Ketel One, N.F.L., DirecTV, E*Trade, CoverGirl, Pantene Pro-V, Crystal Geyser, Smucker’s, AETNA, Unity Games, Freebirds.
Maureen has 20+ years of international and domestic research management experience, in both qualitative and quantitative analyses. She earned her PhD in psychophysiology from Wolfson College, Oxford and taught statistics at Stanford University. She can explain what ‘statistical significance’ and ‘confidence level’ really mean.
Maureen’s account experience includes Bacardi, Buick, Campbell Soup, Chevron, Citibank, Clorox, Disney, Energizer, Hewlett Packard, Hilton Hotels, Intuit, Johnson & Johnson, Kaiser Permanente, Levi Strauss & Co., LucasArts Entertainment, Nestle, Nike, Pacific Bell, Saturn, Sprint, Sunsweet, Timberland and Toyota.