Case Studies

  • Allegiant


    How do you improve on 50 straight quarters of profitability?

  • By building a powerful communications platform that speaks directly to Allegiant’s strengths. Introducing Hank, our talkative wallet who helps budget travelers take the trips they’ve always dreamed of. Allegiant now has a memorable voice that resonates with their target’s values, a powerful retail icon we are rolling out in markets all across the U.S.

  • Crystal Geyser

    Crystal Geyser

    How do you take on Coke, Pepsi and Nestle in the brutal bottled water market?

  • While Crystal Geyser bottles from mountain springs, those other guys are selling tap water. They’re just begging for it. So we said, let’s hit ‘em where it hurts! We spread the word on TV, social media and in-store, and Crystal Geyser became the most recognized spring water nationwide, and #1 in the west.

  • Freebirds


    How do you grow a fast casual restaurant chain without compromising their irreverent personality?

  • We rolled up our sleeves, and brought their offbeat DNA lovingly back to life. We revisited every consumer touch-point for Freebirds World Burrito, redesigned their stores from menu boards to t-shirts. The results made a very satisfying meal; daily customer counts soared, check rings went up, and their restaurants in California doubled.

  • Jelly Belly

    Jelly Belly

    How do we keep the fun in Jelly Belly while growing the brand globally?

  • We decided brand engagement was the key, so we heightened consumer involvement with Beanboozled. The tasting game became a runaway success with more than 400,000 Youtube video uploads, several with more than a million views each. To add to all that good fun, we helped Jelly Belly grow sales from Canada to England in social, digital, TV, print, and promotions.

  • San Francisco Parks Alliance

    San Francisco Parks Alliance

    How do you keep people from taking their parks for granted?

  • The San Francisco Parks Alliance preserves and protects the city’s more than 220 beautiful parks and outdoor spaces. As Board Chairman, Kelly Nice has guided the Parks Alliance through the complex maze of competing interests that is the local political landscape. Nice & Company’s PSA campaign is poised to raise awareness and participation throughout the city. The future looks green indeed.

  • Sunsweet


    Name a fruit that tastes great, reverses bone loss and can even help prevent cancer.

  • Say hello to the Sunsweet Prune.  We’ve worked with Sunsweet for over 15 years and in that time we’ve achieved impressive year over year growth, while launching innovative new products.  Over this period, Sunsweet boasts an 80% market share. The fruits of our mutual labor are sweet indeed.

  • Wild Horse

    Wild Horse

    How do you give a wine a personality that will stand out from the 249 others in Northern California?

  • It’s the kind of challenge we thrive on. Wild Horse found its voice with Floyd, the world’s first spokes-llama. He is the star of the brand’s online and in-store communications, which have led to skyrocketing sales across all consumer segments. Not bad for a Llama.

Nice People




We make ads. Print, TV, digital, experiential and mobile—the idea is always the same. The right message, in the right medium. We don’t have junior teams, we don’t have layers. Our clients always work directly with our senior staff.


Social media is constantly changing, and we live at the cutting edge of those changes. We love the new and novel, the cool and quirky. We love invention. But mostly we love communications that are sticky and effective—which only comes from true engagement.

Brand Management

Think of us as a Sherpa for your brand. We make sure your brand message gets through the treacherous mountain pass that is the marketplace. Not just safely, not just in one piece; in fact stronger, more focused than it was at the beginning of the journey. Getting your brand where it needs to go is at the heart of everything we do, every day of the year.


Full service analytics capabilities are basic to delivering media excellence. Media represents our clients' largest expense, so we are built to identify implications that impact real-time actions, ensuring high performance and optimized strategies. We develop timely and insightful POVs via an analytics architecture which captures priority KPI data and surfaces insights through bespoke executive dashboards.


Unlike most agencies our size, we plan and buy media globally, nationally and locally. We handle planning and buying in every medium: digital, national upfront TV, local TV, print, radio, and outdoor. We use zero-based planning, starting from scratch with a highly analytical, disciplined approach to develop plans designed to specific delivery, KPI strategies and goals.


Great design informs everything we do. It's in our DNA. We love great design, it makes us happy.


We were founded in the birthplace of digital, and we live it every day. From websites to digital tools, apps and games. You name it, or imagine it, or let us imagine it for you, and we can make it.


We have a full service production department that shoots , cuts, colors and finishes TV spots and web content. They have truly done it all, from feature films to special effects to digital.

Current Clients

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Nice & Company

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  • 415 . 344 . 4100
  • 921 Front Street . Suite 201
    San Francisco . California . 94111