We believe humans are neither all rational nor all emotional. We all embody an ever-changing interplay and balance between the two. This informs how we develop ideas, and how they should exist in the world. When a more resonate message catches someone at the most opportune time and place, deeper ties with the brand are born. And that’s Nice.
My passion is leading a dream team of incredibly talented professionals to deliver the most creative solution to every marketing challenge. I am forever motivated by seeing great work have an impact in the most creative and unexpected ways.
Kelly co-founded Nice with his brother, Tim, on the simple idea that a creative business needs to be both creative, and a business. “Our goal is to be the most agile ad agency on the planet. Agility is the weapon that allowed David to slay Goliath. It means we get to great faster, helping our clients compete in a world that doesn’t grant second chances.”
Darren has been driving brands forward for over 25 years on both the client and agency side. He’s driven sales, awareness and growth supporting both startups and established brands, and has led marketing for non-profits. Having spent his career on both sides of the table, he knows and understands the challenges & pain points and what they need in order to shine.
In the ever-changing landscape of today’s world, Simon stands as a pillar of inspiration and resilience, and has always been a strong advocate for true brand vision. Through his creative prowess, passion for the human experience, and unwavering dedication to great work, Simon continues to bring his all to Nice + Co, making a lasting impact on our clients’ business, their customers and our team members alike.
Dominique brings 13 years of media planning and analytics expertise to the agency’s portfolio of domestic and global brands. As Global Digital Marketing Manager at Meta (Facebook), she led digital media investment and planning for all brands across their portfolio, negotiating long-term streaming partnerships, and optimizing ROI. A bay area native, Dominique loves the SF Giants (also a Nice + Co client!) and adores animals and plants.
Eric has served as VP of Marketing for some of the restaurant industry’s hottest brands, including Freebirds World Burrito, Voodoo Doughnut (to name a couple). He brings a wide breadth of experience across virtually every discipline, along with the unique perspective of having had to answer to the same accountabilities that most CMOs/VPs face on a daily basis.
